About Pure Reflections Salon and Boutique

In 2011, Kellie Martell Gonzalez opened Pure Reflections Salon and Boutique in Mooresville, NC. Kellie, the salon's Artistic Creative Director, studied at The Aveda Institute were she then went on to receive her Cosmetology license. Kellie went to work for Modern Salon & Spa in 2005 where in she became one of Modern's most skilled hair stylists with a specialty in color. After a tremendously successful five years at Modern, Kellie decided to fulfill her dream of opening her own salon and established Pure Reflections Salon and Boutique.

Pure Reflections was created with a vision to be a salon that above all else, provides exceptional experiences. By catering to each individual client, we have created a haven of beautification and pure relaxation. We believe God has blessed us with this talent to share with other people and express their beautiful inner and outer reflection of him . We invite you to become a part of the Pure Reflections family to experience our unique environment and distinct services.

Call to schedule your appointment today. We look forward to seeing you soon!

Pure Reflections Salon and Boutique

Free Consultation

Your initial consultation is free, even if you’re only considering a haircut. Come to Pure Reflections to find out your hair’s potential to look great. A small tweak could lead to big results.

Call to schedule your appointment today. We look forward to seeing you soon!

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Special Offers


  • If you need an Aveda trained hairdresser at more normal prices with a quite salon and attentive service than this place and Kellie are for you!


    She has done my highlights and cut for about a year now and I have been very happy. She takes her time but you don't feel like you are having your time wasted. The salon is small but so nice. They have wine or water while you get your service.


    Also the chairs that they use (there is another stylist there too) are SOOO comfortable. I usually get a headache from the hair washing part but these are great. So glad I found Kellie. As someone who has a bit of vanity about her hair this place is great. Enjoy!

    -Chloe E.